I have built my career at the intersection of real estate development, business strategy, and digital marketing.
From early-stage startups to scalable platforms, I’ve led cross-border initiatives that integrate offline assets with online ecosystems.
My work bridges the gap between physical space and digital business—delivering solutions that are both market-responsive and strategically sound.
As a founding member of Gioplat, I lead feasibility analysis for U.S. real estate development projects and oversee cross-border business strategy. I design market-entry frameworks and investor-centric solutions that connect Korean capital with U.S. real estate, integrating offline assets with a scalable digital platform.
At the earlier stage of the company (under its former name), I led branding initiatives and developed marketing strategies aligned with platform growth. My responsibilities included business model development, GTM planning, content strategy, and full-cycle execution of digital marketing operations.
Worked as a freelance strategist across multiple startups in international trade, e-commerce, and digital services. I specialized in market positioning, content development (writing, video, visual assets), and creative direction with a focus on early-stage growth.
